What exactly are local citations?
Local Citations mention a business's name, address, and phone number (NAP) on websites other than their own, which is crucial for local SEO.
These citations signal relevancy and proof of a legitimate local business's existence at the listed address.
They are essential for improving local search rankings.
Why are local citations important?
Google's local algorithm prioritizes relevance and prominence when returning search results, making citations a vital component of relevance.
Local citations help Google verify a business's location accuracy and build trust by finding consistent NAP information on various reputable websites.
This trust translates into higher chances of appearing in Google's (and other search engines) search results.
Benefits of Local Citations
Below are three reasons why local citations are a must-have strategy for boosting your business's success in the digital age. Learn more about the importance of local citations with this article from Medium.com.